In this week’s episode of The Training Project Podcast, Joe reconnects with London-based trainer and OYM Studio founder Alex Marks — more than a decade after they first met working at a boys’ sports camp. Alex has built an incredible career spanning TV, entrepreneurship, and personal training, and his philosophy flips the script on what fitness really means.

They dive deep into why “fat loss isn’t the goal,” how empathy and communication shape coaching success, and why strength training is at the heart of longevity. From pre- and postnatal training to creating global fitness travel experiences with Surf Yoga Beer, Alex shares a refreshingly real take on what it means to help people live stronger, fuller lives.

• Why “fat loss” misses the point — and what the real goal should be

• How to coach with empathy and build a lasting career in fitness

• The trap of exercise “entertainment” vs. real skill development

• The rise of strength training for women and breaking the “skinny” mindset

• The power of teaching clients self-sufficiency instead of dependence

• Why in-person coaching still beats digital — and always will

• Building confidence through strength and the ripple effect beyond the gym

• The story behind Alex’s work with new moms and pre/postnatal fitness

• Fitness as connection: how Surf Yoga Beer is redefining wellness travel

• The “Turn Left” philosophy — choosing growth over comfort

“Fat loss is a great sales point — but real progress starts when we build strength, not just chase smaller numbers.”

“Empathy and accountability outlast every trend in fitness.”

“There’s no substitute for human interaction — coaching in person is irreplaceable.”

“Turn left. That’s where growth happens.”

• Instagram: @on.your.marks

• Studio: OYM PT Studio – London, UK

• Global Fitness Adventures: Surf Yoga Beer